For those who wish to join the ranks of the hypermarket cooperation providers to provide a high level of quotation is essential. For supermarkets procurement for the supply of businessmen from a number of selected, selected for their partners and brands, is not an easy task. The supplier of goods quotation, often partners of their choice to set the first "threshold child." Provided by suppliers quotations, purchase not only to predict the product's market competitiveness, but also through the purchase of production standards to understand the strengths and supplier management. So, for suppliers to provide a high level of quotation is the first step in establishing cooperation with supermarkets.
First, to formulate the steps quotations store
Generally speaking, in order to develop a high level of quotation, it must do well in pre-market research. And in accordance with the results of market research to determine their own offer. In terms of price, we should consider whether their offer similar products in the market have a competitive edge, while also considering to give yourself plenty of profit margins. Below, we quote from the store one by one about the production steps:
Early market research
Market research is a commercial business making any decision on it, must do one thing. For suppliers, in order to come up with a high level of quotation, you will be doing thorough market research. Moreover, the pre-survey the contents of the more detailedly, supplier negotiations and the better store. So, Specifically, the supplier is doing preliminary market survey, what should you start?
Market prices of similar goods / items before entering the mall, the supplier must first understand the market prices of similar goods and related items. Generally speaking,
Similar goods in different channels and items in the price, there will be very different. Different stores also because of their size and influence in the local difference in the price and it will also have different items. For example, most commodity prices will be in the domestic and international who have a greater influence on the store's favor. They tend to have better than the average store price. Therefore, suppliers into the mall before, it should be integrated brand positioning, to take into account the type of supermarkets. And similar goods for the store's price range, quantity and items do detailedly understanding, in order to develop the initial offer as the basis and foundation.
Local market prices of such goods / items (within the national chain's stores will be exchanging information) for the supermarkets, the price will always be a sensitive factor. The same commodities between different regions; a system between different regions, there may be price differences. Therefore, suppliers into the mall before the local market must be the same type of commodity prices do well aware of. Only in this way, when his offer to come in the development of a competitive offer. And an offer to do their own valid and reasonable. To know that no matter where you go to a mall, this store will be through the exchange of information within the system to understand the suppliers and stores in other regions of the price. As a supplier, if you can grasp in advance the prices of similar goods in different stores system will naturally have with supermarkets "dialogue" rights.
The classification of goods into the stores of goods of the quantity and competition situation display is the key "to our own long and the short attack the enemy." To grasp the best access to supermarkets Ages, we must understand the price range of similar goods store, and the different number of goods within the price range. Only in this way in the development of quotations, the only product to combine the characteristics of their own, do avoid weaknesses, so choose a Ages and their best way.
Understanding with the system stores the classification differences between the different stores although the stores on their own internal criteria for classification is the most understanding. But as a supplier, if the basis of their business and take the initiative to understand the system stores the same classification criteria and differences within. Not only to store on your head must look at melons, but also with stores in the talks for the initiative. After all, though belong to belong to the same system, but because of operational scales, and stores procurement selection criteria are different products. If you can shop for different classification standards, and come up with their own classification proposal, your offer will certainly have weight.
Reckon account
Do a good job early in the investigation, the next stop and suppliers in respect of the relevant data based on their knowledge to making a quotation. In the development of quotations, we should first grasp the first principle is: must not be themselves in a passive. On the one hand, to give ourselves lots of profit margins; the other hand, in conjunction with the market price and product characteristics, their prices more competitive. Otherwise, if blindly down the price, is likely to make their remaining passive. The newspaper went out of price, is poured out like water, think of recovery will be very difficult!
Predict their profits providers can do according to their pre-market retail price survey, combined with the advantages of their own products, as well as pushing down their ex-factory price to do in order to forecast their profit margins. Generally speaking, suppliers to the stores in the first quote should be enough left to their own profit margins. To know that each one has its own merchandise in stores are the life cycle, with the gradually accepted by consumers of goods, commodities will be getting lower and lower profit margins.
Forecast your store may have cost ratio sense, supermarkets can really bring in good sales. As a supplier, but also for the good of the sales price. Store all the numerous different fees, you really understand and grasp how much? Yourself what you really want to enter several items, these items need to generate the normal number of sales charges, as a supplier must have its own mind a clear account .
Forecast your company's operations / management cost rates for any business, large or small, in order to maintain the normal operation of the business can not do without management costs. Some suppliers do not experience often ignore the management costs, while ignoring the cost of management is a direct consequence of decreased levels of the company's overall profitability.
Predict what you will get the account of conditions in a sense, affect the accounts of suppliers is an important factor in profitability. To know that there are many suppliers are forecast period due to its lack of reconciliation, but find yourself in a financial plight of strand breaks. Thus, for most small and medium suppliers, should be to predict in advance according to their own may be what kind of account of the conditions will then offer accounts of the cost factors involved points into account.
Predict your rate of loss of goods are not the same wear and tear of different commodities, depletion rate of fresh food products is very high. Therefore, suppliers of goods according to their properties, to predict their possible product loss, and reflect them in their offer. Once the supplier of their products may have underestimated the wear and tear, this part of the loss would be swallowed directly to the supplier profit margins.
Promotional space for the mall, the promotional price cuts like a routine. Therefore, suppliers must offer prior to the promotion of their products with sufficient room for downward movement.
Second, the author notes quotation
Quotations are for store purchases natural look, so the suppliers of goods in the development of their quotations, the procurement must meet the store's "taste." In layman's terms, is that supermarkets purchase when looking at quotations, will care about what? Value was that? Generally speaking, the store is also the invigoration of the procurement, in contact with a total lack of understanding of the company before their own, the stores purchase large will pay particular attention to the following:
Supplier of data collection is complete no one likes losing things suppliers, want to cooperate with their suppliers is a rigorous and careful person. Quotations from suppliers of information on the reaction not only to see the level of suppliers, vendors can also be anti-cooperative attitude. Therefore, suppliers to submit their quotations, be sure to pay attention to the integrity of the information provided.
The data provided by suppliers is logical for the supplier, the most embarrassing than the sight of some of the procurement of low-level error. Especially for some of their available data must be determined through repeated verification. To know that behind the store is a huge procurement data platform support. Provided for the operators on any data store will be identified. The consequences of recognition will naturally credit with suppliers and standard hang hooks.
Suppliers with information on the integrity of the suppliers to submit quotations store, often need to take a lot of attachment. For example, the relevant certificate of enterprise legal person, business, taxation, production of evidence may permit, health permit, and some documents need the original. Therefore, the supplier quotations in the provision of stores, should be clear in advance that the store needs to submit an offer which accessories? Specific reporting process? And do be prepared for.
Have an overall marketing plan is usually to say, as the first dealing with the store purchasing supplier sourcing to want to build trust in their products, even with all suppliers mouth is convince a clever procurement. Also need the sales through the development of three-dimensional program, to make a good impression enhance the procurement of the product. Therefore, the best approach is for the dealers come up with a set of annual promotion plans and specific programs. Through these real "input", to purchase and establish confidence in the product.
What do I get? Purchase access to the factory every day tens of thousands, to convince the procurement and to co-operate, you have to explicitly tell the procurement by purchase, what I can to supermarkets? Is sales growth, rich or category, or through new promotional activities to boost the popularity of the store? In short, you have to purchase clearly and simply feel that they have access to what interests? these interests will purchase what kind of individual play ?
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